Read together
Once upon a time, there was a small village called Capitalville, where all the villagers had their own businesses. They all competed with each other but also knew the importance of working together.
One day, a new business came to town and offered to buy-in to the existing businesses and form a chain. The villagers were skeptical at first, but after much discussion, they agreed to give it a try.
The new business brought in new content and channels to reach a wider community. With the convergence of all the businesses, they attracted even more customers and the community prospered.
The villagers learned that coopetition could be better than competition alone and they all lived happily ever after.
Talk about it
Reflection
- Why did the villagers agree to let the new business buy-in?
- What was the impact of the new content and channels on the community?
- How did coopetition benefit the businesses and the community?
- Can you think of any real-life examples where coopetition is used?